We're Gaurav and Jyotika, the founders of Nativ Elements.

Our backgrounds are in engineering and healthcare, but our shared interest has always been health, nutrition, and understanding how the body performs at its best. Over the years, we spent countless hours researching scientific literature, learning about nutritional deficiencies, and trying different supplements ourselves.

During that journey, we noticed a common problem. While millions of people in India could benefit from supplementation, it wasn't always easy to find products that balanced quality, transparency, and affordability. Too often, consumers had to choose between premium-priced brands or products that lacked the confidence and trust they were looking for.

That realization became the foundation of Nativ Elements.

When we decided to build Nativ Elements, we made one commitment to ourselves: never compromise on quality.

We spent months evaluating multiple manufacturing partners before selecting one that met our expectations. Rather than relying solely on brochures and certifications, we visited the manufacturing facility ourselves, reviewed their certifications, examined their quality control systems, and took the time to understand every step of the production process.

Our goal has always been simple—to create supplements that we would confidently use ourselves and recommend to the people we care about most.

Every product we develop is guided by the same principles: scientifically supported ingredients, transparent formulations, reliable manufacturing, and fair pricing.

One of those products is Mag Prime 3X, formulated using three highly bioavailable forms of magnesium—glycinate, citrate, and threonate—to deliver a comprehensive magnesium supplement backed by thoughtful formulation rather than marketing claims.

Nativ Elements was built with a long-term vision: to make premium-quality nutrition more accessible without compromising on trust or transparency.

As founders, we continue to stay involved in every stage of the journey—from researching ingredients and evaluating formulations to overseeing manufacturing and listening to customer feedback. We believe that building a great brand is an ongoing process of learning, improving, and earning trust one product at a time.

Whether you're discovering Nativ Elements for the first time or have already chosen to be part of our journey, thank you for placing your trust in us. We're excited to continue building products that help people invest in their health with confidence.